Let ReQuest® help you identify what drives consumer choices in the selection of telecommunications services and products.
Deregulation, reduced product-to-market cycles, and changes in the global economy have prompted many telecommunications service providers to look for timely and accurate market information to help them gain
access or remain competitive in an increasingly chaotic market environment.
TNS Telecoms, the authority on consumer attitudes, behavior and trend information for the telecommunications industry, created ReQuest® to help telecom clients understand the consumer market. ReQuest® is designed to
equip you with the insight you need for both offensive and defensive marketing applications.
ReQuest® is a consumer research survey that provides clear insight into the purchasing behaviors and consumer attitudes of approximately 120,000 households annually. In addition, it will help you to understand how consumers view their telecom service providers, including local, long distance, and wireless telephone; cable and satellite television; and Internet access. You will be able to determine what drives customers to switch service providers and identify other key factors for customer retention.
ReQuest® offers you valuable strategic information about today's telecom marketplace, including...
Price sensitivity issues to measure consumer attitudes regarding service quality
Interest in new products and services
Response toward competition such as willingness to switch service providers
Product or service substitution of Internet and high-speed access, and wireless telephone services for both local and long distance calling
ReQuest® can also help you...
Develop customer profiles for products and services
Rank customer satisfaction
Examine options of product and service bundling
ReQuest® identifies how consumers think and act
ReQuest® is comprised of data generated from two quarterly components: (1) behavioral tracking to measure product penetration, usage, and substitution over time; and (2) attitudinal information to evaluate consumer attitudes
toward competition, satisfaction, company perception, performance, loyalty, and receptivity to new product features, bundling, and monthly expenditures. As a value-added option, we also offer specialized client studies to tackle
“hot button” issues affecting the telecom marketplace.
The behavioral component contains approximately six pages of market behavioral questions that tap into current issues such as service substititution, spending on telecom services, feature bundling, new products, high-speed internet access and local telephone service preferences. The survey remains consistent from one quarter to the next in order to track trends in consumer interest in telecom products and services.
The attitudinal component gauges consumer attitudes toward service providers, including switching behavior, pricing, and adoption of nontraditional services (local and long distance phone service or cable TV service) from alternative telecom service providers.
Clients have the choice of purchasing a yearly subscription for either one or both surveys. TNS Telecoms can also deliver customized segments of ReQuest® to fulfill specific needs with targeted questions about a particular type of service (Internet, wireless telephone, etc.).
