HomeScores are developed utilizing advanced multi-variate statistical modeling techniques. Each model is developed through detailed analysis of the demographic characteristics that influence the behavior of that element utilizing the TNS Telecoms syndicated ReQuest® Survey and Bill Harvesting® data. These multi-variable models exist for each HomeScores data element. The data element models are then driven by the demographic data supplied by your preferred third-party data partner or in cooperation with our preferred data supplier. The models are then re-calibrated on an ongoing basis to reflect the most current industry conditions.
