HomeScores data estimates are commonly utilized in three different types of applications:
Customer Overlays – HomeScores can be matched to your existing customer database, no matter how large or small, to provide estimates of your customers' complete telecom behavior as often as every quarter. Demographic information on your customers is also available, if needed.
Prospect Lists – In addition to matching HomeScores to your current customers, HomeScores can be utilized to find the best prospects. Choose a specific geography, a target criteria or both and receive household records that match your exact profile. No longer will your data investment be wasted on unresponsive prospects. HomeScores will provide you with only those customers likely to purchase your service.
Analysis - Either with the applications above, or independently, HomeScores can also enable you to analyze any area in detail to:
better understand market potential within a defined area
