There are a number tools in the marketplace that provide telecom consumer information, but as the telecom marketplace continues to make dramatic shifts, it is essential to have accurate, in-depth and up-to-date market information.
TNS Telecoms' Bill Harvesting® offers the only application that reveals the full scope of the consumer impact on telecommunications products and services. It is the only market information tool that tracks actual household usage on a continuous basis throughout the year.
Bill Harvesting® is the oldest telecom bill collection process available today. It will help you uncover a wealth of market intelligence gathered from thousands of actual consumer bills, including local, long distance, and wireless telephone, cable and satellite television, and Internet service providers every quarter.
Bill Harvesting® has become the industry standard - used by all the major telecom service providers, colleges and universities, as well as the Federal Communications Commission.
TNS Telecoms combines bill data with extensive demographic information such as age, income, education, family status, occupation, ownership and size of household to give you answers to the "who, what, when, and why" of consumer consumption. With Bill Harvesting®, you'll know not only your customers, but the entire telecom consumer marketplace.
Bill Harvesting® gets you the facts, so you can track:
Toll calling detail such as time-of-day, call type, inter- and intra-regional, and IXC-specific
Detailed local telephone bill information such as enhanced features
Detailed cable television bill information including use of premium services and pay-per-view services
Wireless phone usage information, including call detail
Aggregate expenditure information by household
High-speed Internet access growth
Use Bill Harvesting® to:
Determine future spending based on demographics
Segregate your current customer base by determining market segment for target, retention, upsell, and bundle offers across multiple services
Obtain an in-depth understanding of the calling patterns of your competitors' customers
Calculate important metrics and drivers such as market share and average spending
Profile subscription and usage of services, features, and other offers
Bill Harvesting® allows you to access the data you need through its...
...Summary database, which provides household level of local, long distance telephone and cable television bills by demographics or geography through quarterly or yearly subscription
...Detailed database, which allows you to examine, in detail, a specific communication service such as long distance call detail
...Optional link to TNS Telecoms' survey instruments such as ReQuest™-- our national consumer survey that uncovers what consumers think. This powerful combination provides you with credible information based on consumer behavior, with the additional self-reported data of demographics, attitudes, products, services, service providers and substitution of services
Bill Harvesting's database of information is made up of...
A stand alone analytical product in combination with our suite of market measurement tools that includes a flat file database and Miriad™, our exclusive desktop analytical delivery tool.
Who needs Bill Harvesting®?
All companies involved in the marketing of telecommunications products, including service providers of:
Local and long distance telephone services
Wireless telephone services
Cable and satellite television
Internet access
This is just the first step
We invite you to call and discuss with us how we can assess the issues, problems, needs and challenges facing your company.
